What is SpyFu?
SpyFu group buy is a software tool used by digital marketers to improve their company’s performance in online search.

In the online search software category, SpyFu stands out as a great tool for keyword research and competitive analysis. Customers use SpyFu to identify promising keywords to target with SEO and SEM campaigns, and gain insight into their competitors’ online marketing tactics.
SpyFu Developer
It was founded in 2005 by CEO Michael Roberts. SpyFu group buy started as a webcraping project built by Velocityscape. Today, the company has thousands of customers and a team of 22 employees based in Scottsdale, Arizona.
Features of SpyFu
SpyFu provides rich data on the organic search performance of any website. This means you can access the same data point underneath for your own website as well as all your competitors.
Overview of SEO
The main SEO dashboard in SpyFu group buy provides a wealth of information about any website. The data provided includes:
Number of organic keywords. Monthly organic traffic
The value of organic traffic
Keyword increase and decrease
Links to by category
SEO SpyFu Overview
SEO Keyword
SpyFu group buy Keyword Report allows you to see the top performing organic search keywords for any website. This is a useful tool to gain insight into the performance of your website as well as your competitors.

For each keyword, SpyFu shares: ranking, cost per click, keyword difficulty, number of searches per month and number of clicks per month. A valuable feature is the ability to sort keywords by different categories:
- The most valuable keywords
- New keywords are ranked
- Increase keyword ranking
- Lost keyword rankings
- Keyword page one
- There are almost keywords
Keyword SEO SpyFu
SpyFu group buy also provides a Keyword Groups report that combines related keywords into groups. This report provides detailed information on the topics that any website ranks best as well as the hierarchy of those topics.
SEO Backlinks
With SpyFu, you can find out about any website’s backlink profile.
In the report, you can see individual backlinks pointing to any website. For each backlink, the tool shares how powerful the referring domain is along with its monthly traffic.
In addition, SpyFu classifies backlinking sites by type. This helps you understand if your website or your competitors are getting more backlinks from news sites, blogs, forms, .edus or other types of websites.
PPC . Research
SpyFu group buy also provides over 13 years of paid search data for all major sites. Similar to organic research, you can leverage SpyFu’s PPC research for your own website as well as your competitors’.
PPC keyword
The PPC keyword research interface in SpyFu is similar to the keyword SEO tool. This tool allows you to see paid keywords for any website, along with some key information:
- Advertising timeline
- Cost per click
- Monthly spending
- Ad position
- Total number of ads
- Keyword SpyFu PPC
SpyFu uses clustering technology to find similar paid search terms and combine them into groups. Thus, this makes it easy to identify the keyword categories your site or your competitors are bidding on.
With SpyFu you can view the paid advertisements used by any website. So, this is a convenient way to track your competitors’ marketing campaigns.
This tool shares the ads used for each specific keyword and the top ads that were used most often.
Keyword Rank Tracking
SpyFu has a tool that tracks your site’s position in Google search rankings over time. To use this tool, you have to upload your desired keywords. So, like most tools in SpyFu. Thus this keyword tracking tool can also be used to monitor the performance of your competitors.
While this is a valuable feature, the SpyFu keyword rank tracker lags significantly behind the competition. So, spyFu’s Rank Tracker is updated only once per week. This is a big disadvantage for tools like AccuRanker or SEMrush, which refresh their rank tracker data on a daily basis.
Competitive analysis
All of the above-mentioned features can be used to track your competitors. In other words, you can use SpyFu’s SEO research. So PPC research, and keyword rank tracking features to understand your competitors’ online marketing tactics
In addition to these features, SpyFu offers a number of reports that you can specifically use for competitive analysis. Thus, these tools help you identify who your competitors are and what keywords you have in common.
SpyFu provides paid search intelligence. So similar to the organic search reports outlined above. Thus, you can leverage these reports using the same approach to identify your top competitors in paid search.
SpyFu’s Top Paid Competitors Dashboard
Once you’ve identified your top competitors, you can use the Kombat report to identify your competitors’ best keywords that you’re not bidding on. Discovering these competitive keywords for use in paid search can be the most valuable intelligence SpyFu has to offer.