Hootsuite is an application that helps users manage social networks through automating simultaneous posting, interaction/message management and social media analytics on a single interface.
This is a Freemium application, users can use Hootsuite for free, but the features are quite limited.
Currently this application can be used on both desktop and mobile interfaces.
Features of Hootsuite group buy
Connecting multiple Social platforms
Hootsuite group buy is an application that helps you manage your social channels centrally, so to use it, the first thing after creating an account is to link to your channels. Currently, Hootsuite allows users to link to the following social channels:
- Youtube
Depending on the account plan you own, you can connect from 10 to unlimited social accounts. One thing worth noting for account connection is that because Facebook has changed its policy to ensure user privacy, from 2018, applications like Hootsuite or Buffer can only help you automate on different platforms. fan page/group accounts, not personal pages.
With connected accounts, users can choose to disconnect at any time or share the management of that social account with their team.
Automatic posting on Social channels
This is one of the key features of Hootsuite that helps users save time when they can post multiple posts to different social accounts at the same time.
Create post
At the post creation interface, you can manipulate:
Option of accounts (connected) to post
Create rich text content (Facebook is limited to 5000 characters and Instagram is 2000 characters)
Allows inserting photos/videos/gifs uploaded from your device
Allow tagging, adding hashtags
Images are an important part of helping your posts attract more viewers, if you don’t have images available, you can use Hootsuite’s library that is connected to other applications such as GIPHY, Stackla Assets… Search many animated images.
- Allows to limit viewers on Facebook by setting age and region.
- Display preview of posts on social platforms
- Allow to enable the feature of running ads for posts
Pin post on Pinterest
In addition, Hootsuite provides users with powerful image editing features as you can crop, add effects, customize colors, add text/stickers and frames for date images on the post creation interface.
Schedule a post
For created posts, users have 5 choices about posting:
- Save draft: your post will be savedas a draft and the option to schedule it later.
- Post: the article is publish immediately (the article will not be kept when you choose to publish now)
- Reuse accounts: The article is published immediately and will be kept for you to continue to choose to edit, repost on other accounts
- Duplicate: Publish your post but keep a copy of the original content and choose a social account to create a similar post or schedule a repost. Hootsuite generates a new post ID so you can track each post separately.
- Schedule for later: Schedule the date and time for the post to be publish.
Scheduling your posts allows you to maintain your social media presence and publish your posts at times of high follower engagement.
Bulk scheduling and automatic publishing
Hootsuite’s free plan is quite limited in features, to use the automatic and bulk scheduling feature you need to subscribe to the paid plans.
The bulk scheduling feature allows users to schedule more than 100 different posts to save time and post more accurately.
Regarding the automatic publishing feature, Hootsuite will automatically choose the right time frame to publish your article so that it can achieve the highest level of engagement. (Posts that select this feature will be add to the queue and automatically publish during the day. The number of posts per day you can set in the general settings. In order which posts are add to the queue. first will be post first)