Buzz stream focuses on maximizing the word-of-mouth potential of a particular campaign or product through conversation between a consumer’s family and friends or discussion on social media platforms. Many businesses have succeeded beyond expectations thanks to Buzz stream group buy with a strong explosion in the media and through the voice of the community. So what is Buzz Marketing? How to create a “storm” Buzz for the media?
What is Buzz stream?
Buzz Marketing is a form of viral marketing or word of mouth marketing. Buzz is a trigger that leads to word of mouth marketing. It can be an idea, a phrase, a slogan, symbol, a mascot, an advertisement, or any other trigger that makes people talk about the brand or its product.
Buzz stream group buy is a marketing strategy used to gain the attention of customers and other influencers to amplify marketing messages.
6 types of stories can create buzz, including:
- Taboo story
- Unusual thing
- How to create a “storm” Buzz of the media
- Focus more on people and less on products
Even though your brand or product is in a Buzz Marketing campaign. The best way you can succeed in creating Buzz Marketing is to focus your communication strategy on the needs, interests, preferences, preferences of your target customers. When a story or news mentions a product, customers quickly recognize it as an advertisement, prompting them to ignore it rather than spread it.
It is a proven fact that people trust influencers more than any advertisement. Using influencers to your benefit can help you gain the attention of their followers in a positive way.
Use the principle of scarcity
The principle of scarcity is to cause scarcity to create a disparity between the demand and supply of a product. This phenomenon is increasing with the popularity of flash sales or happy hour sales on e-commerce sites as it not only increases demand but also creates buzz around the product.
Scarcity techniques like flash sales, limited time offers, use or lose coupons, for limited users, etc. can help you create Buzz Marketing around your product and increase its demand Products.
Take advantage of crowd psychology
The social network is home to a large number of daily visitors with 2 million Facebook users per month. This is a communication platform that makes it easier for messages to spread than ever because customers can share. Comment, drop likes/favorites/happy/angry with each post. Therefore, when creating a Buzz Marketing campaign, brands need to find ways to make their content viral, most user-friendly on social networks, from content, images, characters to words or hashtags to create Buzz effects.
“Rumors” are directe
If you do Marketing and you think that rumors will naturally “born” and “spread”, you can never succeed. Every rumor must be part of the manufacturer’s overall marketing campaign, every rumor must be directed. Smart public opinion orientation will help the news spread in accordance with the “underground” marketing purposes of your business.
What are the common types of Buzz stream?
The public’s taste is very interested in scandalous things that happen to other people. Based on this insight, marketers have used it to PR brands, creating scandals to free it. Although rated as “cheap” and in the direction of 50:50, this is still a popular method used by many people. However, public reaction did not always go in the direction of the original corporate goals.
People often tend to care and discuss sensitive issues. Taking advantage of this trend, marketers bring up topics that are easy to attract attention, discussion, and controversy among recipients, even if it is content that is consider “cheap” even.
Secret communication and disclosure
Before the release of new product lines, there will be a lot of open-ended stories around without being able to decipher the cause before its release. In this method, taking advantage of a part of the product’s flawed information will stimulate the public’s curiosity, attract them to be interested in learning, thereby effectively increasing reach and potential customers.
This form goes against the normal capabilities of people and products. Surely you have seen videos on Youtube like “what happens after eating 20 duck eggs”, “walking through fire”, or “taking a bath in the middle of winter”.
This advertising trick is based on unusual actions and events that make a strong impression on the recipient. For example, media campaigns test the durability of smartphones by throwing them from above, being run over by trucks.